Advertise in Northern Indiana LAKES Magazine

MAGAZINE PROFILE

A must read, Northern Indiana LAKES Magazine is the premier showcase for our area's retail and service businesses, offering intimate and cost-effective advertising messages to an active, upscale and influential audience.

Our readers step inside everything from restored cabins and remodeled Victorians to grand lakefront estates and new log homes, and meet the designers, builders, suppliers and crafts people who created them. Northern Indiana LAKES Magazine's affluent readers own homes with average values exceeding $400,000 and enjoy annual household incomes of more than $175,000, resulting in high levels of discretionary spending. In addition, these readers have a passion for causes that are reflected in their generous support of charitable giving.

Northern Indiana LAKES Magazine's readers are the pinnacle of the LAKES Country demographic. They are well educated, affluent and influential and have an active interest in their lake homes, neighborhood associations and communities. Northern Indiana LAKES Magazine's readers are exactly the consumers that respond to your advertising message.

DEMOGRAPHICS

Northern Indiana LAKES Magazine is a subscriber-based publication. Its readers are:

Affluent:
Their annual household incomes exceed $175,000 or they live in LAKES Country homes with average values exceeding $400,000.

Educated:
89% have college + educations.

Female:
60% of Northern Indiana LAKES Magazine readers are female

Rooted:
Subscribers have spent 15 years in LAKES Country

Active:
Nearly 90% participate in civic activities through volunteerism or philanthropy.

Influential:
Over 80% of our readers are "C-level" executives. 67% are business people or professionals. 38% are members of boards of directors.

Hard to Reach:
84% do not subscribe to local newspapers.

Source: Erdos & Morgan Survey